Special Beginnings

It is never too early to start taking care of your baby. That’s why you should join the Special Beginnings program as soon as you know you are pregnant.

The Special Beginnings maternity program supports you from early pregnancy until six weeks after delivery. An experienced Blue Cross and Blue Shield of Texas staff member will contact you and:

· Ask you questions to determine what support you will need

· Send you information, including a book about having a healthy pregnancy and baby

· Answer any questions you have and help you plan your care with your doctor

· Assist you with managing high-risk conditions such as gestational diabetes and preeclampsia

Visit the Special Beginnings website to view a video library and week-by-week pregnancy information. To access the site log into Blue Access for MembersSM (BAM) by visiting bcbstx.com and click on the “My Health” tab. Take good care of yourself and your baby – join Special Beginnings today!

It’s free, easy and confidential.

Call 888-421-7781, 8 a.m. – 6:30 p.m., CT to enroll or ask questions about the program. Click here for more details.


Special Beginnings is not a substitute for professional medical guidance. Regular visits are important for your care. With your consent, the information we receive from you is shared with your physician to better coordinate your care. Be sure to discuss any health concerns with your physician.